Welcome!

This test will take approximately 5 minutes.

How old are you?

What gender do you identify with?

What is your ethnicity?

What is the highest level of education you have completed?

Less than high school

High school/GED

Trade/technical/vocational training

Associate degree

Bachelor's degree

Master's degree

Professional/doctorate degree

What is your estimated household income?

Less than $50,000

$50,000 – $99,999

$100,000 – $149,999

$150,000 – $199,999

$200,000 or more

Throughout the test, you will see two different website designs. You will also be shown a series of words, one at a time, and asked which website design you associate more strongly with each word. Your responses are intended to be quick, gut reactions.